They will co-operate with each other to introduce strong brand names in Vietnam as well as promote Vietnamese brands overseas through fairs.

The Asiawide Franchise Consultant Group’s president, Arbet Kong, affirmed that in the context of the world economy facing a number of difficulties, businesses in Vietnam can develop strongly through franchise and leasing brand names.

In the initial period, Saigon Corp will help its members with strong brands such as Vissan and Argex Saigon to develop standard chains of shops and then grant franchises across the country and in some neingbouring markets.